I have earlier in many blogs indicated that the majority of the deals in Tricity happen through channel partners.
In fact, it is so common that many big builders now sell their inventory exclusively through channel partners.
Read this: Sushma Group now sells exclusively through service partners
Channel partners are an important cog in the real estate wheel. According to an estimate by people working in the industry, almost 95% of the real estate deals the Tricity happen through channel partners.
Channel partners act as an extension of the builder’s sales team. The builders cannot afford very large sales teams and thus rely on affiliate marketers such as the Channel partners.
How do channel partners work ?
A channel partner is an affiliate marketer and a dealer (just like a car dealer in some cases) for a builder and works as an extended sales team of the builder.
For those of you who may not know what an affiliate marketer is the below description might help:
Affiliate marketing is the process by which an affiliate earns a commission for marketing another person’s or company’s products. The affiliate simply searches for a product they enjoy, then promotes that product, and earns a piece of the profit from each sale they make.
https://www.bigcommerce.com/blog/affiliate-marketing/#what-is-affiliate-marketing
Many channel marketers spend a lot of money advertising the builder’s product and taking it to the customers.
It would be almost impossible for the builder to create such a big marketing effort and even if he did the cost would invariable have been borne by the customer.
The customer would also not get the information so easily and readily if it were not for the channel partners.
In return, a channel partner charges the builder and not the customer a finder’s fee. The customer is going to pay the same price to the builder irrespective.
Why is it important for you to choose the right channel partner?
Having said what I have said in the above paragraph it is also true that like everywhere else there are some bad eggs in the real estate market that give a bad name to the whole profession.
I have written a blog post detailing why the customer should reward and support fair players in the market.
Channel partner sales are so prevalent that major companies such as SBP, Sushma group, and many other builders have a complete channel partner sales department.
For example, you cannot buy property at Sushma group zirakpur without a channel partner. You will have to visit via a channel partner. You will be turned away if you just walk in.
I have written a blog about this earlier: Sushma group now sells its inventory exclusively through channel partners and I am an authorized service partner for Sushma Group Zirakpur.
I have explained the role of a channel partner and why the companies work through channel partners in the blog above.
Such big builders have taken a conscious business decision that could potentially anger the customers and turn the business away.
Surely, they must have very good reasoning behind the decision to sell exclusively through channel partners.
A good channel partner will not only add value to your house hunting experience but also help you in case you run into any trouble with the builder.
It is thus important for you to choose the right person for the job. Someone who can understand your needs, get you the right price and give you good post-sales service.
I can help you choose the right house in Zirakpur or Mohali
I have explained on my about page why I can get you the best price on any property in Zirakpur or Mohali.
I chose to start this blog after my experience of house hunting in Zirakpur did not go so well. I found that there was a gap that needed to be filled and felt that I had the right qualities to do so.
Ever since I have received a very good response to my blogs and I have helped multiple people buy their apartments at very good rates in Zirakpur and Mohali.
I request the readers to go through my blogs and see the sort of content that I write. I have a good idea of the local real estate industry and I have great reviews from customers who I have met and dealt with in the past.
You can read my google reviews here: Flatooz Google reviews.
In case you need any information on an apartment in Zirakpur or Mohali, kindly feel free to get in touch with me on 6283060221.
